(1) encouragement and support of industrial policy
The clock industry has the characteristics of less material, less energy consumption, less pollution, elegant environment and a lot of light labor force. It belongs to the typical urban industry and green manufacturing industry. It has long been one of the light industry industries which are mainly encouraged by the state. The national plan of the Central Committee of the Communist Party of China on the Twelfth Five Year Plan for national economic and social development, the adjustment of light industry industry and the plan for revitalization of the light industry and other national plans put forward to improve the independent innovation ability and technical level of the traditional manufacturing industry such as light industry and accelerate the industrial upgrading; the implementation plan for the adjustment and revitalization of light industry in Fujian province. "Fujian Province industrial adjustment and revitalization of the implementation of the project investment focus" and the Fuzhou "a number of opinions on accelerating industrial development" all have the watch industry as the key investment and development industry in Fujian and Fuzhou. The encouragement and support of the government's industrial policies have created a favorable policy environment for the development of the watch industry.
(2) the global economy recovers and the international watch clock market recovers
The report of the development research center of the State Council showed that in the first half of 2010, the policy effects of large-scale economic stimulus in the first half of 2010 were concentrated, the business and consumption confidence of the post crisis era were adjusted and restored, and the change of the inventory cycle from "to the stock" to "replenishment" was injected into the industrial economy, and the global trade was restored. With the growth and many other factors, the global economy is in full recovery. At the same time, according to the International Monetary Fund, the average growth rate of the global economy in the next five years is 4.5%, only slightly below the average growth rate of 4.6% in the first 5 years before the economic crisis. The world's consumer goods trade is also getting warmer. Customs data show that China's exports grew by 34% in the first three quarters of 2010. Among them, the delivery value of consumer goods industry increased by 22.2% over the same period in 2009, an increase of 12.8% over the same period in 2008, and the export of consumer goods in China is on the rise. Imports of consumer goods such as the European Union, the United States, Japan and other major world importers have also recovered. The volume of consumer goods imports in the United States and Japan in the first three quarters of 2010 increased by 13.03% and 4.17% respectively, and the European Union's 27 countries increased by 21.64% from the same year in the first half of 2010. With the recovery of the global economy and the rise of the international consumer spending level, the world watch industry will rebound, which will have a favorable impact on China's watch export.
(3) broad domestic market prospects
At present, the clock is given more personality design and home function concept to adapt to the consumer's needs in the living room, kitchen, bathroom, children's bedroom and other different home function areas, which improves the demand for the clock. At the same time, the watch consumption habits of young consumers in China are individualized, diversified and individualized. The idea of wearing different watches in different situations is becoming more and more acceptable to them. One person is more and more common, which also increases the total amount of the watch. According to the prediction of the China horological association, the demand for watches in the domestic market is 80 million -1 billion during the "12th Five-Year" period, and the annual demand for the clock is 100 million -1.2 billion. The total sales of watches and clocks in the Chinese market amount to one hundred billion yuan, and the consumption level is 76.90 watches and 92.34 clocks per 1000 people. On an average of four people per household, an average of 2.7 households will buy a clock, which will be slightly higher than the average world consumption, while the average watch consumption of the watch is still far below the global average. In the long run, with the steady and rapid development of the national economy, the rapid increase of per capita income, the demand for clocks and watches will continue to increase, and the domestic market of the clock industry has a broad prospect.
(4) having a complete industrial chain advantage
China's clock industry has a very complete industrial chain, the upstream has a powerful watch machine core, watch belt, glass, injection of various kinds of clock and watch accessories processing capacity, the downstream has improved financial, logistics, sales network system and other supporting services. In recent years, despite the rapid development of the clock industry in China, the supply of watch and watch accessories has been able to meet the demand of watch and watch. There are complete upstream matching markets around Guangdong, Fujian, Zhejiang and other clocks and watches industry clusters. At the same time, the sustained development of China's economy has also led to the rapid growth of industries such as finance, logistics and sales network. The integrity and maturity of the watch industry chain constitute a strong support for the development of China's watch industry.