In 2012, chongqing municipal government proposed to reorganize the watch industry and started to introduce core parts manufacturers.
The tortuous, a chance for the clock and watch industry investment group, was founded in 1982 in Hong Kong precision clock factory co., LTD., is planning to build a high-end watch manufacturing project, the company in the international leading level in the machine manufacturing, if you can introduce fall, will lead to chongqing in clock timing and precision machining industry to realize leap-forward development.
After intensive investment and capital attraction work, HongKong precision clocks factory co., LTD registered and established chongqing watch co., LTD in chongqing in 2013, invested 700 million yuan to build "watch city" and relaunched "SHANCHENG" brand watch. After 18 years away from chongqing, the memory of "old chongqing" reappears.
However, in such a powerful time of competition, the old brand comeback, the focus on nostalgia will be able to re-create brilliant? The answer is "not enough." Olney, a once-famous shampoo, tried to make a comeback but failed. Why?
Many experts point out that if an old brand wants to occupy a place in the market, it must have a fairly accurate analysis of the market so as to find its precise positioning. Moreover, the comeback of old brands must throw away the glorious history of the past. They must face this competitive market with the attitude of the industry newcomer, fully understand the market trend, and change and development strategies can be established in the market. In addition, since the old brands have been out of the market for a while and new products are emerging one after another, in order to enter the market, it is necessary to clearly sort out their advantages and make relevant development plans to achieve perfect reverse.