With the recovery and prosperity of the world economy, the Basel exhibition this spring as the symbol, the world watch show has recovered significantly, the clock industry will enter a new round of rapid growth. After decades of development, China's watch industry has made rapid progress, but there is still a long way to go from Switzerland in terms of accuracy and technology, especially in terms of brand development, and there are still many problems to learn. Yesterday in shenzhen held "the 9th China horological peak BBS" on, come from the development of Chinese horological industry of industry of industry of numerous horological fittings of home and abroad, brand construction, go out to wait for a problem to publish his true insight insight.
The clock industry ushered in a new period of rapid growth
In BBS that day, wang deming, vice chairman of tianjin seagull watch industry group co., ltd. said that with the recovery and prosperity of the world economy, the Basel exhibition this spring as the symbol, the world watch exhibition has recovered significantly, the watch industry will enter a new round of rapid growth. With the economic growth, people also increase the demand for personalized consumption, which determines the development trend of the watch market. In addition to the public demand for mid-range mechanical watches, mid-range mechanical watches have become a new fashion. Will be the obvious trend, this trend for mechanical watches to provide a great market space.
And according to the data that comes from China light industry information center "research report of development of Chinese horological industry 2010" shows, Chinese clock industry and clock market that already came out from the shadow of global financial crisis, turn to comprehensive recovery and development this year. In 2010, the economic indicators of China's watch industry showed a rebound: the industrial output value of enterprises above the scale increased by 18.65% year-on-year, which was the best in the past three years. The output of clocks and watches increased by 22.64% year-on-year and 16.72% respectively. From January to November, the profit level of China's watch movement industry increased significantly, with a year-on-year growth of more than 53%. The import and export situation has improved across the board, with the export volume of the whole year up 24.82% year on year. Driven by border and small trade, the export volume of emerging markets has increased significantly. The scale of imports keeps expanding, with a year-on-year growth of 39.49%. In particular, the rapid growth of imports from Switzerland has accounted for 61.15% of all imports. According to statistics from the ministry of commerce, watches ranked second in China's luxury goods imports in 2010, after cosmetics, with an import amount of 15.5 billion yuan.
Clock movement as a whole, China manufacturing industry through expanding domestic demand market and enhancing the added value of the export products, has been gradually out of financial crisis adversely affected, as represented by shenzhen horological industry cluster base built a batch of new industry cluster base, China's watch industry is entering a critical period of transformation and upgrading.
Brand building still has a long way to go
In recent years, domestic watch accessories enterprises have accelerated the transformation of enterprises, not only from the past to replace processing and wholesale and retail gradually to develop their own brands, but also to invest in the brand building and promotion with a stronger momentum of development, to seek higher added value of products and brands.
He pointed out that compared with Switzerland, Asian watch manufacturing industry is still in the emerging industry. As a clear goal of enterprise development, Swiss standard is an international standard, which represents the cutting edge and frontier of mechanical watches. In terms of brand building and technology development, we are far ahead of China and Asia. Only by targeting Switzerland and finding the gap can we find our gap. ", he thought, the development level of manufacturing industry, the talent training is an important part of can not be ignored, the construction of talent team construction, according to the development needs and the weak link to determine the focus of the talent cultivation, developed a sense of responsibility, team, business management pursue innovation and technical personnel team, a pursuit of the perfect technical workers team."
"People are starting to pay more and more attention to the concept of brand, which is not limited to Swiss manufacturing." "Although it takes a long time and a lot of cost to create a brand, the core of a brand is not limited to products with high prices and high prices," said ryoichi nakazawa, business management director of the machine business division of xitiecheng time meter co., LTD. Can let the general consumer at ease to use, and in their economic range can afford, can buy, give them a peace of mind, high quality products, this is also a brand we can consider the direction of development.
Zhonze said that in recent years, many national enterprises in China have been making continuous development and brand building. As a watch enterprise, people begin to pay more and more attention to the significance of the existence of the brand itself, attach importance to its added value, not only from the price and quantity of their own enterprises, which may be the trend of development in the future.