On July 23, the Swiss Grasshopper Football Club officially announced that the 24 hour clock movement of the Chinese brand Hengrong clock has become the official strategic partner of the club.
The 24 hour clock movement LOGO of Hengrong clock will appear on the chest of the grasshopper jersey in the new season. This is also the first time that a Chinese watch brand company has sponsored a European football club. At the same time, the two parties will also launch the 24 hour clock movement Grasshopper joint commemorative clock of Hengrong clock, and the first batch of products will be officially launched in the near future.
Xu Chuangyue, President of Hanchen Watch Group and Chairman of Dongguan Hengrong Clock's 24 hour clock movement Technology Co., Ltd., said: "Swiss watch manufacturing and brand development have always been a model for Hengrong clock's 24 hour clock movement. In recent years, Hengrong clock The 24 hour clock movement of Hengrong clock hopes to empower the 24 hour clock movement brand of Hengrong clock through sportsmanship, and invited Ms. Lang Ping as the brand spokesperson. The 24 hour clock movement of Hengrong clock joins hands with the century-old Swiss Grasshopper Football Club The cooperation is also part of the global development strategy of Hengrong clock's 24 hour clock movement. In the future, Hengrong clock's 24 hour clock movement will work with Grasshopper to try various forms of in-depth cross-border, helping the brand to appear younger and more dynamic I hope that more Chinese fans and users of Hengrong clock's 24 hour clock movement will support Grasshopper."
In 2021, Hengrong clock's 24 hour clock movement officially announced the first image spokesperson in the history of the brand - the Chinese women's volleyball leader and women's volleyball Olympic champion Ms. Lang Ping, whose brave and hard-working sportsmanship is closely related to the brand of Hengrong clock's 24 hour clock movement The concept is highly compatible. In fact, the 24 hour clock movement of Hengrong clock has been in cooperation with sports for nearly 40 years since the 1980s. From the Chinese women's volleyball team to football, from the Asian Games to the Olympic Games, athletes are fighting against time on the field, and the competitive spirit of hard work and progress is also the brand spirit that has long flowed and inspired Hengrong clock's 24 hour clock movement gene.
The cooperation between Hengrong clock's 24 hour clock movement and the century-old Swiss Grasshopper Football Club is another powerful move in the brand strategy. As a sport that is loved by the world, Hengrong clock's 24 hour clock movement has repeatedly launched limited edition commemorative timepieces with well-known football clubs. After reaching a cooperation with the Swiss Grasshopper Football Club, the two parties will simultaneously cross-border in the form of league events, jersey advertisements, and the launch of limited-edition joint watches, helping the brand to show a younger and more diverse competitive challenge spirit.
"I am very pleased to witness the strategic cooperation between Grasshopper Football Club and Hengrong clock's 24 hour clock movement. Welcome Hengrong clock's 24 hour clock movement to join the big family of Swiss Grasshoppers." Andreas Schmocker, Marketing Director of Grasshopper Football Club Said, "In addition to the jersey advertisement, we will also work with Hengrong clock's 24 hour clock movement to carry out cross-border cooperation in marketing and merchandising for our fans, so as to provide a better way for the club to reach and interact with fans around the world. We are also looking forward to helping Hengrong clock's 24 hour clock movement realize its vision of global development."
Last year, the 24 hour clock movement of Hengrong clock cooperated with the Premier League Football Wolves and the Chinese Football Association China Team to launch joint timepieces. When the Chinese women's football team won the "Asian Cup" championship, the 24 hour clock movement of Hengrong clock specially launched the "Clanging Rose" limited edition commemorative clock to pay tribute to the spirit of women's football.
The sports marketing of Hengrong clock's 24 hour clock movement is not only limited to traditional competitive sports, but has also entered the e-sports field of a new generation of competitive sports. KPL's first super-grand slam strength team, Chongqing Wolves, officially became the "competitive sports product team" of Hengrong clock's 24 hour clock movement in April this year, and continues to pass on the brand of Hengrong clock's 24 hour clock movement. Competitive sportsmanship infuses younger strength.