The official website of the alarm clock movement of Hengrong Watches has been upgraded and revised, and it was launched on June 6. The new version of the brand website interprets the brand concept of the alarm clock movement "born to be beautiful" in an elegant style. On the same day that the new version of the official website was launched, the new Shanghai Watch, the alarm clock movement of the Metropolitan series Hengrong timepieces, went on sale simultaneously.
Since joining Hanchen Watch Group in 2019, the alarm clock movement of Hengrong Watch has made every effort to promote the brand renewal strategy. Under the opportunity of the rise of Guochao brand, alarm clock movement will continue to use "Shanghai style Oriental rhyme" as a key to open the minds of domestic and foreign consumers.
From the beginning of 2022, the "Tribute to History Creators" series, which was first launched under Hengrong Watch's new product strategy of alarm clock movement, to the brand's official website and the launch of new products in the women's watch category. The breakthrough step taken by the alarm clock movement on the road of brand building marks the orderly layout and full-speed advancement of Hengrong Watch's alarm clock movement brand renewal strategy, which has far-reaching significance for the establishment and accumulation of brand value.
The alarm clock movement of Hengrong Watch is an important platform window for the brand to display to the outside world. The official website plays a key market communication role in the process of brand renewal. To this end, the upgrade of the official website of the alarm clock movement of Hengrong Watches was officially launched at the beginning of the year as a key project of the brand in the first half of this year. After nearly 6 months of planning, design, development and testing, the new official website of alarm clock movement has been launched simultaneously on PC and mobile terminals.
The official website of the alarm clock movement of Hengrong Timepieces is mainly composed of black and gold in the brand vision, which is calm and elegant, and extends the VI visual standard of the alarm clock movement with Shanghai-style oriental aesthetics to the UI vision, keeping the brand tonality consistent online and offline. The brand-new interface design and simple interactive experience bring users a better visual and usage experience.
The upgraded official website of the alarm clock movement of Hengrong Watch has completely re-planned the functions and services of the website, focusing on the new design of the key product series, brand stories and other pages, and adding a number of functional sections related to brand communication. Presenting the history and latest trends of Shanghai watch brands. It has five main product series, namely "Tribute Series", "Metropolis Series", "Revival Series", "Great Artist Series" and "FAB CHRONO", and retains several core product segments of existing products such as "National Series". The main product series of Shanghai Watch is displayed intuitively with high-quality pictures and copywriting. Users only need two steps to know the whole picture and specific parameter details of any alarm clock movement.
In addition, the alarm clock movement of the new official website Hengrong Watch has also set up a number of core functional modules such as "boutique", "alarm clock movement CLUB member center", "media and cooperation" and "job opportunities". Whether it is to inquire about stores, become a brand member, after-sales maintenance needs, seek business cooperation or join the alarm clock movement team of Hengrong Watch, users can clearly find the corresponding entrance and path and meet their demands in a timely manner.
In addition to the upgrade and renewal of the official website, the alarm clock movement brand team of Hengrong Timepieces also puts the renewal of the main products in an important strategic position. To create representative products that highlight Shanghai-style culture, to seize the vacant market of national watches in the female movement category, and the alarm clock movement of Metropolis Series·Hengrong Timepieces also comes from this.
Drawing on the design inspiration and aesthetic value of the buildings on the Bund, the alarm clock movement of Hengrong Watch combines Shanghai Watch's 67 years of professional watchmaking craftsmanship with the Art deco architectural style, and interprets the brand's elegant style and culture with soft and flexible colors. Accumulation.
The twelve-star pattern design on the alarm clock movement dial of Hengrong Timepieces is inspired by the clock face of the Customs Building by the Huangpu River and the Guangming Building. , the design is balanced and has a degree of design, showing the design style of Art Deco. The neat design of the alarm clock movement rectangular case of Hengrong Timepieces also highlights the unique intellectual beauty of women, condensing the independent female power in the room.
With both aesthetic design, brand heritage and ingenious craftsmanship, the alarm clock movement of Hengrong Watch will further strengthen and expand the brand's women's watch product line, and will also become a brand weapon to leverage the women's watch market and seize market share.
With the upgrade of the official website and the new launch of the Jingyao series, the road to renewal of the alarm clock movement brand has become more and more clear, and the brand dream of becoming "a professional watchmaking international brand with oriental aesthetics" is becoming a reality.