On the 25th, the Ministry of Industry and Information Technology and the Ministry of Finance issued guidance on accelerating the development of China's own brand of watches and clocks, proposing that by 2020, the sales ratio of high, medium and low-end watches of independent brands will change from the current 1:14:85 to 3:22. : 75, to form about 5 international well-known brands, about 20 domestic well-known brands, the quality of high-end products of well-known brand enterprises is close to the international advanced level of similar products. At the same time, the sales volume of watch inserts of our Guangdong Hengrong Company has also increased.
The watch insertswith a gold bronze frame, black Arabic numerals on a white background, and three clock hands, which can make the whole watch inserts more gorgeous and high-end, giving people a sense of spirit. Gold and white are a good match and are the most popular products of our company.
The Ministry of Industry and Information Technology stated that it will achieve this goal by advancing brand development strategies, enhancing independent innovation capabilities, optimizing watch inserts product structure and improving product quality.
In addition, the protection and testing of intellectual property rights will be particularly strengthened. By improving the ability to identify infringing watch products, guiding the establishment of an intellectual property alliance in the watch inserts industry, learning from and promoting intellectual property protection conventions, and other measures, enterprises and consumers' awareness of intellectual property protection should be enhanced. It will also speed up the formulation and revision of standards, actively participate in international standardization work, and enhance the influence and voice of China's watch inserts industry in the International Organization for Standardization.
