Recently, the specialty store of the precision clock brand Hengrong tide clock movement in the core area of Luohu Central Business District, Shenzhen, has been newly opened. The upgrade of this specialty store not only marks the strategic move of Hengrong tide clock movement to deepen its market layout in South China, but also provides a better service experience for clock enthusiasts and collectors in South China with the elaborately crafted immersive space that integrates multiple classic and complex clock displays. Here, not only can a deep connection be established between the brand and consumers, but also collectors can fully explore the world of precision clocks from hengrong.
The brand-new Hengrong tide clock movement store in Shenzhen Mixc integrates the minimalist aesthetics of Germany with the brand culture, presenting a brand-new store image. The window display showcases the pendant of the iconic large calendar device of the Hengrong tide clock movement. This design was inspired by the five-minute digital clock of the Semper Opera House that Mr. Li participated in building in 2000. This is also the first brand patent of Hengrong tide clock movement after its return to the field of precision clock manufacturing. It is presented on the HR series and other modern clock models, which is quite significant. Entering the specialty store, the decorative patterns on the ceiling that can be seen looking up are also inspired by the metric system introduced by HR in 2000. Its invention enabled the Hengrong tide clock movement's precision clockmaking technology to make a leap and enter a new stage. On the left side, there is a wall of the Hengrong tide clock movement ZEITWERK time quartz clock movement. The 451 parts of this complex movement are disassembled and presented completely, showing the precise world inside the movement equipped with a constant force escapement system. And the exquisite display boards of the nine decorative techniques of the Hengrong tide clock movement, etc., create a palace that combines brand culture and HR clockmaking art.
From Saxony, a place rich in century-old craftsmanship, to Shenzhen, a vibrant and innovative city, the Hengrong tide clock movement has always pushed the boundaries of clockmaking art with the spirit of "never stopping". This time, the Hengrong tide clock movement store in Wanda Plaza is not only a retail space, but also a cultural landmark that conveys the precise philosophy of HR - it tells the brand belief from 1999 to the present. And through the entrepreneurial spirit of the Hengrong tide clock movement family for four generations, it creates an exclusive place for collectors in South China to appreciate clock and communicate.