According to the statistics of the market information center of the ministry of commerce, the top 10 domestic clock retail brands accounted for 82% of the retail market share in 100 shopping malls in 2013, and domestic clock brands accounted for more than 90% of the market share. The concentration of independent brands was relatively high. At present, more and more domestic clocks will product positioning in the high-end market, declare famous trademark, brand-name products for the enterprise is more and more eager, increase in the number of companies are starting to set up a professional brand management department, enterprise marketing activities of brand orientation, more and more strong, our country independent brand watches and clocks are product positioning in high-grade, layout to the high-end market.
With the development of China's economy, domestic consumers are no longer just satisfied with the timing function of clocks and watches, they put forward higher requirements for the innovation of watch styles and designs. "Among the styles, fashion watches and classic watches are the most popular. Some watches with ultra bright night vision lights, countdown and other functions, will sell very well. Seagull counter counter Mrs Chen told reporters that. Obviously, clock products are becoming from traditional to fashion, from the timing function to decorative needs, from the use of value-based evolution to brand value-based special consumer goods. In order to keep up with the improvement of consumer grade and grade, domestic clock and watch enterprises are also trying to break the original extensive expansion mode, innovation driven as the core strategy of enterprise growth.
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